When I started off, I had no investors and no funding. So I decided to start the company on a low budget. Whatever I had earned through freelancing, that acted like funding for my startup. Post registrations and procedural work, marketing was a problem as I had to pay various platforms to advertise my business. Hence, I learnt how to market my own company through social media and decided to cut down as many expenses as I can. That helped me to survive in the initial days. I didn’t opt for having a company website since I was working on major cost-cutting. But luckily mouth publicity and self-marketing helped me to get through corporates and get clients.
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