Sunandini Verma
My name is Sunandini Verma, and I am the founder of Amrev Media, Inc., and Mahi Skin.
I have a background in journalism and business, but decided to pursue my passion for helping businesses grow. I have grown up in a household, where both my parents are business owners - all I know is business. The most important component to ensure your business grows, is to know marketing. After perfecting my craft and operation, through my experience in corporate, I decided to start my own agency.
I believe in being the best version of my self, so I constantly work towards perfecting my craft and my inner self. When your mind and body are aligned, you are able to put your best foot forward in the external world. I work out every day, and meditate, no matter what. Focus is extremely important to me, and I can achieve my intentions very easily, when I am aligned.
Company Name: Amrev Media, Inc.
Location: Mississauga, Ontario, Canada
Operating since: 2015
Website: www.amrevmedia.com
Instagram & Twitter: @amrevmedia
What service does your company offer?
We are a full service marketing and development agency. We have a strong creative team and we fulfill technical requirements to fulfill a marketing goal. We understand our clients’ goals, their audience, and build a strategy around it. Often that requires a new website, a new app, a internal audit, etc. We aren't cookie cutter, because, like people, every business needs its own strategy.
How did you get the idea or concept for your company? What was your mission at the outset?
Growing up, all my family ever discussed was growth. How to grow our businesses, how to grow ourselves and how to be impactful members in the community. I went to school for Communications and Broadcast Journalism, but did not feel fulfilled, as I wanted more creative freedom. I decided to pursue a corporate career in Marketing. I felt trapped and unable to express my ideas, or create a true impact.
If you want something to manifest, you have to get to the mindset of it already being yours. What I wanted was creative freedom and the ability to create impact, so I created it for myself. Parting ways with corporate (security) was quite the risk, but fun. I am in the business of showcasing value. I know our value, so I am easily able to showcase the value of the businesses we work with, to their ideal customer. Value is the biggest component of our business. Marketing was the obvious choice for me, as it has been a strong part of my life. I feel marketing, done right, can really impact a business, its story, and long term financial goals. A strong marketing foundation sets businesses up to succeed.
How have your past experiences helped you to run your company?
Settling for a life that dimmed my own light was an important experience for me. After having some experiences of what I don't want, I was able to create more experiences of what I do. Every relationship is about evolution, including the one with yourself and your business.
What is the biggest obstacle you've had to overcome?
One of the most valuable lessons for me, was to attract a specific type of client. In the beginning, I made many sacrifices in the type of client I would allow my self to work with. I quickly learned, it's just as important for me to be selective with the people I work with, as it is for them to choose us as their agency of choice. You should never have to prove your skill set to people, or work with people who don't respect boundaries.
What's your definition of success? Do you consider yourself a success? If not, when will you?
Success is a state of mind. Monetary success is important to me, and I have big goals. I trust the process and that bit by bit, I am able to align with my goals. Success is in the daily victories of knowing you will achieve everything you want, with focus and a belief in yourself. Success is being able to take failures and no's, with complete trust that it's for a reason and for the best. Many of those no's are opportunities to grow your own craft, or a dodged bullet of confused and unclear clients.
Have the women around you helped you to rise? How?
My mother is my back bone. She is the strongest and most positive woman I know. She has never for one second, let me feel like I should give up, or that I need to prove my self to anyone. The best advice she gave me was "your mind will take you to your highest highs, or your lowest lows, you decide". Those words stuck to me my whole journey.
I am also lucky to have strong, resilient, kind-hearted and supportive friends in my life, who have supported all my ups and downs. It's extremely important to have a support system that allows you to be your authentic self.
What advice would you give to a woman starting out in your industry?
I would say, you're not different. The story we as women tell, doesn't need to be any different than of a man. I believe in acknowledging the oneness we all have as human beings, rather than being focused on the differences. Be cautious of the story you share. What you project is what people will perceive. Be confident in your skill set, your passion, your work, and your impact - and if you need to prove your intelligence to anyone, based on your gender, feel free to value yourself enough to walk away. No amount of opportunity is big enough to allow yourself to compromise your RIGHT to equality.
Describe yourself in ONE word. Passionate.
"To be a girl or woman today is to be..." Lucky. What a time to be alive! We are supported by so many prominent figures in the world, the entire world is focusing on, giving us what we deserve. Time for Venus to shine.
If you loved reading about Sunandini Verma and want to follow her personally, you can visit her website at sunandiniv.com, and follow her on IG at @sunandiniv.