THE GT STORY PROJECT - W.FOUNDER
During lockdown, a ton of my friends would reach out to ask for baking recipes, wanting to get more familiar in the kitchen but they didn't know where to start. From there, I wondered how many people may like to have all the ingredients for a recipe pre-measured for them, ready to bake. Then I started at-home testing, using my friends as a focus group, trying different packaging, and finally, in March 2021, Crumb & Co. was born.
Read MoreIt all started with a phone call from Frédéric Monette, Vice-President of Operations at Courchesne Larose, a century old, family-run fruit and vegetable distributor in Eastern Canada. In 2016, Monette called us and said that they were throwing away 16 tons of fruits and vegetables every single day, 365 days a year. I was working as a Sustainability Specialist in the food industry and David was working full time in the two other businesses that he also cofounded; a raw vegan fast food chain and a kombucha company. When we heard about that food waste issue, we quickly left everything from our respective projects in order to start LOOP Mission.
Read MoreIn 2015, I had the great opportunity to go to Dubai where I began my journey in the fashion industry. Although it was very insightful, I was quickly made aware of the detrimental impacts the [fashion] industry has on the environment and the people behind our clothes. That's when I began researching alternatives and learning about sustainability in the industry - and eventually applied these learnings to launch NAFSI.
Read MoreJust a few years ago, there weren’t a ton of products available for vegetarians or vegans in the market, and while the lack of products was obvious, the demand for vegan and dairy-free options has increasingly grown over time. This was when I combined my passion for food and the art of culinary experiences with my commitment to my dietary choices to create Nuts for Cheese.
Read MoreGrowing up, all my family ever discussed was growth. How to grow our businesses, how to grow ourselves and how to be impactful members in the community. I went to school for Communications and Broadcast Journalism, but did not feel fulfilled, as I wanted more creative freedom. I decided to pursue a corporate career in Marketing. I felt trapped and unable to express my ideas, or create a true impact…
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