Kunika Rathore

I was a professional dancer for 10 great years and that’s what I always wanted to pursue. Dance is not just an art for me - it’s my passion. While taking care of the website and marketing requirements for my dance company, I got this job opportunity at Hogarth (a WPP company) as a Software Engineer which I never wanted to take. However, I never said no to any opportunity, and like many others, my family wanted me to have a stable career. So I attended the interview, got selected, and that’s where my journey in this industry began. Leaving dance was a very big deal for me so I made a promise to myself that I would do the job for 6 months and if it did not feel fine to me, I would return to dance; and if I chose this [industry], then I was not going to do a 9-5 the whole of my life. I would learn and then start my own agency. Well, interestingly enough, after 6 months I was in love with this!

Renata Raya

We started Triciclo as a social media agency - that was the real goal, but fortunately, we pivoted right on time when we saw that the social media market was completely saturated and yet saw a huge opportunity in the e-commerce field. Mexico was lightyears away from the US e-commerce scene at the time. I feel like I started at 25 because I had nothing to lose at the time, and that is when I met my business partners (which made sense).

E-Commerce, Technology, Web Development, Web Design, MarketingGirlTable AdminFebruary 23, 2022Mexico

Reena Pandya

My first “business” was selling glitter water on my street when I was 5 years old! That lasted a day - until my dad came and told me to get back inside the house, but I would say yes, I always intended on having my own business someday… Being in the marketing industry for so long, I was always facing challenges working with agencies. Deadlines were never met, quality was always subpar, creativity was always lacking. My idea was to eliminate the struggle by creating an agency where these issues would not exist, in turn, providing efficient and affordable service.

Marketing, Brand Management, Advertising, ConsultingGirlTable AdminJanuary 7, 2021Tanzania

Ana Matos

I started to ask around the neighborhood shops if they needed any kind of service from me. They asked me, what could I offer them? What were my abilities? I answered that I had great abilities with social media. Then I started to help them, developing their identities and building business relationships online. By observing and being empathetic, I began to understand their strengths and weaknesses. I realized that what they needed was someone who believed in their business and could transmit their concept and value on social media. In this way, I was able to make a difference in their businesses, in order that they also could make a difference in the world.

Brand Management, Marketing, Public RelationsGirlTable AdminOctober 29, 2020Brazil

Jess Lennon Nussey

Our desire to start Cult was built from our recognition of the lack of female leaders in the creative industry. Although the industry has a large female work force, the decisions are still being made by the boys club. To add fuel to this, we know women are making 85%+ of the purchasing decisions in South Africa (and the world), yet advertising and marketing does not cater to the specific insights of each female target audience.

Advertising, Events Management, Brand Management, MarketingGirlTable AdminOctober 23, 2020South Africa

Lauren Summers

I was driven by the fact that I could see international companies were coming to Zambia trying to implement international marketing strategies without any kind of knowledge or understanding of Zambia (and there are honestly no books that cover such a diverse existence). So I went back to studying online with the University of Liverpool where I graduated with my MSc in Global Marketing. With the knowledge I then had, I decided to open up my own marketing & advertising consultancy and to help international companies adapt their strategies to suit the Zambian market.

Marketing, Advertising, DesignGirlTable AdminOctober 12, 2020Zambia

Farah Moosa

I really enjoyed strategizing in a brainstorm, working in the corporate ad agency space really allowed me to find my niche. I always ultimately knew I wanted to be my own boss, so once I identified and crafted my skill, I took the leap, quit my job, ([at the time] my husband was also studying full time). I can now - 3 years later, 100% say that it's totally worth it, challenging, but so rewarding! I finally realize what it means to have great responsibility for your own dreams and goals.

Marketing, Events ManagementGirlTable AdminMay 6, 2020South Africa

Arwa Ramadan

One day, when I was still in university, I was tanning on the beaches of Dubai when I turned to my friend and said, " I want to have a design studio, and I want to call it The Basement". From then on, I worked hard to learn more about this industry, and to hone my skills as a designer and a creative person, and when the time was right for all of us (the siblings), we did it!

Design, Information Technology, Marketing, Brand ManagementGirlTable AdminApril 16, 2020Turkey

Sunandini Verma

Growing up, all my family ever discussed was growth. How to grow our businesses, how to grow ourselves and how to be impactful members in the community. I went to school for Communications and Broadcast Journalism, but did not feel fulfilled, as I wanted more creative freedom. I decided to pursue a corporate career in Marketing. I felt trapped and unable to express my ideas, or create a true impact…

Marketing, Information TechnologyGirlTable AdminJuly 9, 2019Canada

CELEBRATING women entrepreneurs ACROSS THE GLOBE

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The GT Story Project