Kunika Rathore

I was a professional dancer for 10 great years and that’s what I always wanted to pursue. Dance is not just an art for me - it’s my passion. While taking care of the website and marketing requirements for my dance company, I got this job opportunity at Hogarth (a WPP company) as a Software Engineer which I never wanted to take. However, I never said no to any opportunity, and like many others, my family wanted me to have a stable career. So I attended the interview, got selected, and that’s where my journey in this industry began. Leaving dance was a very big deal for me so I made a promise to myself that I would do the job for 6 months and if it did not feel fine to me, I would return to dance; and if I chose this [industry], then I was not going to do a 9-5 the whole of my life. I would learn and then start my own agency. Well, interestingly enough, after 6 months I was in love with this!

Reena Pandya

My first “business” was selling glitter water on my street when I was 5 years old! That lasted a day - until my dad came and told me to get back inside the house, but I would say yes, I always intended on having my own business someday… Being in the marketing industry for so long, I was always facing challenges working with agencies. Deadlines were never met, quality was always subpar, creativity was always lacking. My idea was to eliminate the struggle by creating an agency where these issues would not exist, in turn, providing efficient and affordable service.

Marketing, Brand Management, Advertising, ConsultingGirlTable AdminJanuary 7, 2021Tanzania

Jess Lennon Nussey

Our desire to start Cult was built from our recognition of the lack of female leaders in the creative industry. Although the industry has a large female work force, the decisions are still being made by the boys club. To add fuel to this, we know women are making 85%+ of the purchasing decisions in South Africa (and the world), yet advertising and marketing does not cater to the specific insights of each female target audience.

Advertising, Events Management, Brand Management, MarketingGirlTable AdminOctober 23, 2020South Africa

Lauren Summers

I was driven by the fact that I could see international companies were coming to Zambia trying to implement international marketing strategies without any kind of knowledge or understanding of Zambia (and there are honestly no books that cover such a diverse existence). So I went back to studying online with the University of Liverpool where I graduated with my MSc in Global Marketing. With the knowledge I then had, I decided to open up my own marketing & advertising consultancy and to help international companies adapt their strategies to suit the Zambian market.

Marketing, Advertising, DesignGirlTable AdminOctober 12, 2020Zambia

CELEBRATING women entrepreneurs ACROSS THE GLOBE

↓

The GT Story Project