I come from a family of bankers. Somehow a 9-to-5 job never excited me as a kid. After completing my design degree, I had decided to gather five years of work experience and then start my own company. After five years of working in India, I moved to the USA. Then it was important to gather work experience in a foreign land again to understand the work culture & the cultural nuances which could influence my work as a designer. During the pandemic, I lost my job. That's when I decided to pursue my long-awaited dream of running my own design studio. In a way, the pandemic pushed me to pursue my long-cherished dream and turned into a blessing in disguise.
Read MoreMy first “business” was selling glitter water on my street when I was 5 years old! That lasted a day - until my dad came and told me to get back inside the house, but I would say yes, I always intended on having my own business someday… Being in the marketing industry for so long, I was always facing challenges working with agencies. Deadlines were never met, quality was always subpar, creativity was always lacking. My idea was to eliminate the struggle by creating an agency where these issues would not exist, in turn, providing efficient and affordable service.
Read MoreI started to ask around the neighborhood shops if they needed any kind of service from me. They asked me, what could I offer them? What were my abilities? I answered that I had great abilities with social media. Then I started to help them, developing their identities and building business relationships online. By observing and being empathetic, I began to understand their strengths and weaknesses. I realized that what they needed was someone who believed in their business and could transmit their concept and value on social media. In this way, I was able to make a difference in their businesses, in order that they also could make a difference in the world.
Read MoreOur desire to start Cult was built from our recognition of the lack of female leaders in the creative industry. Although the industry has a large female work force, the decisions are still being made by the boys club. To add fuel to this, we know women are making 85%+ of the purchasing decisions in South Africa (and the world), yet advertising and marketing does not cater to the specific insights of each female target audience.
Read MoreOne day, when I was still in university, I was tanning on the beaches of Dubai when I turned to my friend and said, " I want to have a design studio, and I want to call it The Basement". From then on, I worked hard to learn more about this industry, and to hone my skills as a designer and a creative person, and when the time was right for all of us (the siblings), we did it!
Read MoreI have a team of trendy professionals in Public Relations, Advertising and Marketing who lead by example, as individual reputations are the reflection of the client’s brand, and as we believe that the power of the team determines the success of the brands we produce. Our clients are my favourite people because they trust me with their careers! From TV presenters, like Mishka Loesch to comedians like Lunga Tshuka, and to International Makeup Artists like Keagan Cafun, you must learn to understand your personality and brand it!
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