THE GT STORY PROJECT - W.FOUNDER
We started Triciclo as a social media agency - that was the real goal, but fortunately, we pivoted right on time when we saw that the social media market was completely saturated and yet saw a huge opportunity in the e-commerce field. Mexico was lightyears away from the US e-commerce scene at the time. I feel like I started at 25 because I had nothing to lose at the time, and that is when I met my business partners (which made sense).
Read MoreI wanted to start Lulibo Market almost 5 years ago. I had this idea to start a platform where I would share my transition from buying from big businesses to almost exclusively supporting small, local, black-owned brands. My goal was to amplify the work of black creatives, innovators, and entrepreneurs and to inspire more people to do the same. I then realized that so many people were going through this collective consciousness with regards to more purpose-driven consumerism. However, even though finding sustainable, ethical and eco-conscious brands was becoming easier, it was still difficult to find BIPOC-owned brands. So I moved from wanting to show people how I journeyed into shopping black to wanting more people to do the same. And with any movement, it is always easier to get people to join in if you make it as easy as possible. There came Lulibo Market, a one-stop-shop where you could find anything from dishwashing liquid to earrings to candles to skincare all BIPOC-owned.
Read MoreI laid the foundations of this business in July 2019. While I was brainstorming about business ideas with my family, my mother explained how my grandmother got herself and her siblings educated by doing handicrafts at home and earned a living for the house in this way. When I heard this, I thought that thousands of housewives needed additional income, their hand-made skills and they could support the family economy. Assuming that a virtual market that can realize this can reach handicraft workers in every corner of our country, I bought my domain address that night and laid the foundations of my work that I love very much.
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