During lockdown, a ton of my friends would reach out to ask for baking recipes, wanting to get more familiar in the kitchen but they didn't know where to start. From there, I wondered how many people may like to have all the ingredients for a recipe pre-measured for them, ready to bake. Then I started at-home testing, using my friends as a focus group, trying different packaging, and finally, in March 2021, Crumb & Co. was born.
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